Changelog

Follow up on the latest improvements and updates.

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ParcelWILL drives real revenue through your post-purchase touchpoints — recommended products, shipping notifications, and exclusive offers. Now every order ParcelWILL attributes is automatically tagged, making that revenue easy to identify, filter, and report on.
🔖 One umbrella tag for everything ParcelWILL drives
Every order attributed to ParcelWILL — no matter which touchpoint converted it — gets the tag
ParcelWILL-Attributed
. One filter shows you the full revenue impact of your post-purchase experience.
🎯 Path-specific tags to see exactly what's working
On top of the umbrella tag, each order also carries a tag identifying the exact touchpoint that drove it:
  • ParcelWILL-TrackPage-Recommend
    — recommended products on the tracking page
  • ParcelWILL-ShipNotif-Recommend
    — recommended products in shipping notifications
  • ParcelWILL-ShipNotif-Discount
    — discount codes in shipping notifications
Compare performance across channels and double down on what converts best.
You can filter by these tags both in Shopify and directly in the ParcelWILL admin → Orders page — so finding, segmenting, and reporting on ParcelWILL-driven orders takes just a click.
As always, thank you for being a part of the ParcelWILL journey.
The tracking page is one of the highest-engagement moments in the post-purchase journey — customers come back to it again and again. With Phase 2 of our ParcelWILL × TrustWILL integration, that attention now does double duty: building trust and collecting reviews, right where your customers already are.
⭐ Star ratings on recommended products
Recommended products on your tracking page now display their
TrustWILL star ratings
. Shoppers see real social proof at exactly the moment they're browsing what to buy next — turning post-purchase attention into your next conversion.
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✍️ Collect reviews the moment an order arrives
For delivered shipments, customers can now
start writing a review directly from the product
on the tracking page. You capture feedback at the peak of customer satisfaction — right when the package lands — with zero extra friction.
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For setup details, see: Tracking & Reviews Integration
We've also rolled out a couple of smaller improvements:
📦 New sorting options in Orders
— The Orders tab's Sort by menu now includes
Pickup date
and
Delivery date
, making it easier to organize and act on shipments by the milestones that matter most.
🖼️ Smoother template image management
— We've refined the image-deletion experience in the tracking page templates for a cleaner, more predictable editing flow.
As always, thank you for being a part of the ParcelWILL journey. We'll keep building a better post-purchase experience for you and your customers.
Your tracking page is one of the most revisited touchpoints in the entire post-purchase journey — and for many brands, it deserves to look every bit as polished as the rest of the store. That's why we're introducing two brand-new tracking page templates:
Backdrop
and
Showcase
, built specifically for merchants who want a more visual, on-brand tracking experience.
Both templates let you
upload your own brand imagery
and
embed a YouTube video
, so the tracking page becomes a genuine extension of your brand rather than a purely functional status screen — a great place to reinforce your story, highlight a campaign, or keep customers engaged while they wait.
🖼️ Backdrop
Backdrop wraps your order lookup widget in a full, immersive brand visual.
Backdrop template
🎬 Showcase
Showcase gives your brand content a dedicated spotlight alongside the order lookup widget.
Showcase template
Both templates are ready to use out of the box — just pick one, drop in your image and YouTube link, and you're live.
🔔 Also new: System Notifications
We've added a new System Notifications section to give you full control over the operational emails ParcelWILL sends you. You can now decide which notifications matter, choose whether to receive each one, and set exactly which inbox they go to — so the important alerts reach the right people, and the noise stays out of your way.
As always, thank you for being a part of the ParcelWILL journey. We'll keep building a better post-purchase experience for you and your customers.
We’ve made a series of performance optimizations across the app admin to provide a faster and smoother experience, especially for enterprise merchants and stores with large order volumes.
Data loading performance has been significantly improved on key pages, including Dashboard, Orders, Analytics, and more. This helps high-volume stores access critical data faster, manage orders more efficiently, and review business performance with less waiting time.
Thank you for your continued support as we keep improving ParcelWILL.
We are back with another round of updates designed to give you more control over your storefront experience and reduce buyer confusion.
🌍 Hide "Other Shipping Zones" in EDD
You asked, we listened! You can now easily disable the "Other shipping zones" option in both your Pre-purchase and Post-purchase EDD (Estimated Delivery Date) settings. This highly requested feature gives you absolute control over your shipping expectations, ensuring buyers only see delivery estimates for the specific regions you actively support, eliminating unnecessary confusion.
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🗓️ Granular Date & Time Formatting
We’ve overhauled our date and time settings to give you ultimate flexibility and a better localized experience for your global customers:
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Independent Configuration: You no longer have to use a one-size-fits-all format. You can now set distinct date/time formats for different tracking dimensions, including the Checkpoint time, EDD, and the Progress bar.
Weekday Display Added: You can now choose to display the specific weekday (e.g., "Fri, Dec 21 - Mon, Dec 31"). This simple addition dramatically improves cognitive ease for buyers, setting clearer delivery expectations.
Expanded Formats & Localization: We’ve completed the list of available date format options to cover all regional standards. Alongside this, we've optimized the storefront localization logic to ensure dates render naturally.
✨ UI, UX & Copy Polish
Continuous improvement is in our DNA. We’ve rolled out a batch of enhancements, including better mobile responsiveness, refined UI styling, and updated text copy. Everything is designed to ensure a seamless, pixel-perfect experience for both you and your buyers.
Jump into the ParcelWILL admin to explore these new settings today!
We know that analyzing shipping performance by country is sometimes not enough. In vast markets such as the US, Australia, or Canada, regional logistics can vary widely.
That’s why we’re thrilled to announce a highly requested upgrade: ParcelWILL now supports State/Province level dimensions globally across both the Orders and Analytics dashboards! Here is what's new and how it helps you optimize your shipping strategy:
📍 1. Pinpoint Shipments with Regional Filters in Orders
Navigating your shipments is now more precise. We've upgraded the Destination filter on the Orders page.
Drill down past the country level to select specific states or provinces (e.g., filtering for only "California, United States").
The "Destination" column in the data grid now explicitly displays both the state/province and the country for quick scanning.
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📊 2. Granular Analytics for Regional Performance
The new State/Province dimension has been globally integrated into your Analytics dashboard.
Global Filtering: Apply state-level filters across all core metrics, including Shipments, Order-to-delivery time, Transit time, and Exceptions.
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🚚 3. Detailed Carrier Evaluation
In the detailed data views (like Order-to-delivery time details), we have separated "Destination country" and "Destination province" into distinct, customizable columns.
Optimize Strategy: By exporting this granular data, you can accurately evaluate which carrier performs best in specific regions, empowering you to negotiate better rates or switch providers for underperforming states.
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As always, thank you for choosing ParcelWILL and trusting us with your post-purchase experience.
We’ve expanded Order-to-delivery time analytics to give you deeper visibility into what happens before a shipment is on the move.
In addition to the overall order-to-delivery time, you can now track:
- Processing time
— how long it takes to prepare an order before it’s handed off to the carrier
- Pickup time
— how long it takes for the carrier to pick up the shipment after it’s fulfilled
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By breaking the total order-to-delivery cycle into actionable metrics—such as internal processing time and carrier pickup efficiency—it enables you to improve fulfillment efficiency, hold carriers accountable, and set more accurate delivery expectations.
Please refer to this help documentation: Order-to-delivery time analytics
Thank you for being a part of the ParcelWILL journey.
We have upgraded our integration suite to move beyond simple tracking and into proactive shipment management. As we evolve into ParcelWILL, these new triggers allow you to master the post-purchase experience and build deeper customer loyalty.
🚀 The New Trigger Suite
We have expanded the event library for
Klaviyo, Omnisend, Zapier, Shopify Flow, and Shopify Email
. In addition to the standard "Shipment status update," you can now utilize four high-impact triggers:
  • Shipment sub-status update (New):
    Triggered when the shipment sub-status changes (e.g., from "Picked up by carrier" to "Arrived at sorting facility")
  • Post-purchase EDD expired (New):
    Triggered when the estimated delivery date (EDD) has passed, and the shipment is not marked as delivered
  • Shipment transit delay (New):
    Triggered when a shipment remains undelivered after exceeding the predefined number of transit days
  • Shipment stalled (New):
    Triggered when a shipment shows no tracking updates after exceeding the predefined number of days
Please refer to this help documentation: ParcelWILL Events and Triggers Overview
This integration empowers you to transform logistics data into proactive customer communication and automated internal workflows, significantly reducing WISMO inquiries while building long-term brand trust.
Thank you for being a part of the ParcelWILL journey.
We’ve rolled out two optimizations to the tracking page to improve the experience for both your customers and your development workflow.
Optimized Multi-Shipment Display
Managing orders with multiple packages is now more intuitive than ever. As shown in the updated tracking interface, we have refined how different shipments are displayed and toggled.
Now: We’ve introduced a clean, tabbed navigation bar. Customers can effortlessly switch between "Shipment #1," "Shipment #2," and more.
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Seamless Responsive Responsiveness
We’ve also addressed a small but frequent pain point for merchants and developers when testing the tracking page layout.
The Benefit: You no longer need to manually refresh the page when toggling between Desktop and Mobile views. The layout now adjusts instantly to the new screen size, providing a real-time preview of how your tracking page looks on any device. This ensures a faster, more efficient setup process for your brand's post-purchase experience.
Thank you for your continued support as we keep building a better ParcelWILL!
ParcelPanel has launched a brand-new order tracking solution designed specifically for Shopify customer accounts, allowing your customers to track their orders seamlessly without ever leaving their customer account.
Built for Shopify customer accounts
This new experience brings a post-purchase journey comparable to top-tier DTC ecommerce brands—clean, intuitive, and fully embedded within the customer account environment.
To fit different store setups and use cases, we now offer three types of tracking widgets and two tracking page redirect options, giving you the flexibility to choose the experience that works best for your brand and customers. The entire solution is out of the box, requires zero code, and is safe and risk-free to enable.
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For a detailed introduction and step-by-step setup guide, please refer to this help documentation: Built-in order tracking for Shopify customer accounts
As always, thank you for choosing ParcelPanel. Your continued support drives us to keep improving the post-purchase experience and building solutions that help your brand stand out.
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